Before we can even jump in and talk about why I am doing this wild and crazy thing and creating a brand new Instagram account, we have to get you on the account. You gotta come follow me! So the new account is @thetiffanywynn.biz. It’s basically the same as my old account, I just added “dot biz” to the end of it. My original account is @thetiffanywynn and the new account is @thetiffanywynn.biz. I’m not getting rid of my OG account. It is still going to live on and survive. It’s just going to shift back into being personal and going to be more about just my life, my kids, my family, my friends. I’ve been wanting to create a new account for a while now. It’s been at least a year or so that I’ve been kind of toying around with the idea and I even did have my cash in on confidence instagram, that you guys have probably heard me. If you go listen to old episodes, I had a separate Instagram that was @cashinonconfidence that I ended up deleting. That account was an old account that I created a few years ago but I never used and so I have followers still sitting on that account. And so it wasn’t really new.

What I am doing right now is I am starting like a fresh brand new, one-day-old Instagram account right now. Zero followers, starting from scratch. And the reason there’s many reasons in the main reason that I am doing this is because of the shifts and the changes that Instagram has had over these last few months, especially. And you guys have heard me talk so much about this. Instagram is a completely different world than it was at the beginning of this year or last year. If you want to grow on Instagram right now, you have to be creating niche specific content.

If you listen to last week’s episode on the podcast, it is from a free coaching Friday that I did in my Facebook group, and 95% of the questions are about finding your niche. And it’s because if you want growth on Instagram, you have to be creating niche specific content. That’s not necessarily a bad thing. It’s actually really a good thing because it’s going to help you know what style of content to create, and what topics to be talking about.

But at the same time for someone like me, who has been using the same Instagram account for 11 YEARS YA’LL. My original account is 11 years old. I am ageing myself. I’ve literally had Instagram since it originated. I was probably like one of the first 100 people to download Instagram. Lol!!! I’ve had it since I was a senior in college. When you think about it that way, just think about all the lives that I have lived since being a senior in college.

I have people that are following me on Instagram that I went to college with, from my first jobs that I’ve ever had, from the different network marketing companies that I was a part of. I have shifted and pivoted throughout my life over the last 11 years so much and a part of that has been 1. my content has shifted and pivoted so much over the last 11 years going from talking about random things and posting pictures of me having fun with my friends. Then when I first got into Network Marketing and I was in health and wellness and fitness and so like posting pictures of my workouts and my food and things like that and then shifting into different things.

If you go scroll that Instagram account, you will see just all of the different stages of life and business and interest that I have gone through over the last 11 years. Because of that, I have grown my account, yes, but at the same time, the people on that account are from all of those different stages. So I have people following me from the stages of me being in health and wellness and fitness, and from being in clothing and fashion, and every stage in between. I even have people following me from when I was documenting my pregnancies.

All of those things are on that account. Now that I know that my niche is business and that’s what I’m creating for and what I’m zoned in on, I feel like there’s a blockage now. It’s because if you want to grow on Instagram, you need to have a niche but since that account has shifted and pivoted so much, I don’t feel like I am able to really grow as much as I really want to because my account doesn’t really have a niche. If you look at my account for the last few months, last few years, yes you will see a niche. But if you look at the over all of that Instagram account, it is all over the place.

So I now more than ever feel like it’s going to be so beneficial for me to start all the way over and create an account where not only is my content, niche specific and created from day one around that specific topic that I am after, but also the people. The people, my followers, my community are going to all be people who are there from day one, knowing what they’re going to get.

I have people that follow me in college and now I’m talking about business and they’re like, I don’t care. I don’t care about business. That’s not why I followed you like I followed you 20 years ago when you’re talking about what party you were at! It’s just a completely different world and I want to be able to attract the people into my space, even if it means less followers. You guys know me, I don’t care about numbers. I really do not care about how many likes I’m getting on my content. I don’t care about any of that.

What I care about most and what’s really pushing me to do this is when I look at overall, Am I able to reach the people that I want to reach? Am I able to go deep with the people who I want to go deep with? And when I look at my OG account, the answer is no. It’s because I have people from all the different stages and walks of life that I’ve been through and those people are not my people anymore. Not that that’s a bad thing. It’s not a bad thing. And it’s nobody’s fault because I’ve pivoted, I’ve changed, I’ve done different things. And I know some of those people are no longer interested in this stage that I’m in.

If someone followed me for health and wellness and now I’m talking about business. They might not be interested in that and that’s okay. I know a lot of my followers stick around because it’s me and I’ve created a personal brand, and they could care less what it is that I’m talking about. But at the same time, I don’t want a community of people who are just sitting and being bystanders. I want to create a community of people who are obsessed with what it is that I’m doing too.

I’m going to be able to create that and when I look at the bigger picture and vision of what I want my brand to be like 10 years from now. I don’t want to have looked back and been like “man I really could have created something really special if I would have pivoted it sooner.” And I think that’s like one of the big things that people feel often, it’s “if I have just taken that step sooner”.

Now more than ever, looking at the pros versus the cons. It just makes so much more sense for me to take this step now. I’m not getting rid of my original account, it’s sticking around. I’m still going to use it. I’m probably not going to use it as often. I’m probably not going to show up on my stories every single day. I’m only going to post when it feels like I have something to share that’s related to my personal life. My nephew’s birthday party is coming up this weekend, I’ll probably take pictures there and post an update. And those are things that right now, as I have been growing it, didn’t feel like I could do those things.

Looking back and thinking about it, one of the reasons why I haven’t created a new account yet, even though I’ve been thinking about it for like a year now is because it’s like a double edged sword. I have had that account for so long. And because of that, so many of my most special memories are documented on that account. My marriage, my wedding, my birth announcements, my pregnancy announcements, just some of the most special memories of my entire life are on that account.

For a long time, I didn’t want to give that up because I want to be able to in 20 years look back on those memories and have that account and be able to see that and see like, wow, remember when this happened. I want my kids to be able to go back and see those things when they’re older and see when I announced my pregnancy with them and all those things. I wanted to keep that.

Now, I see where I could have both. And before it really felt like it didn’t make sense to have two different things for that. Like, why can’t I have both? I can still talk about my business on this account while also still talking about family. And it made sense for that because that’s how Instagram was a year ago and you could do both.

But now Instagrams like Nope! If you want to grow you can only talk about one thing on your account. That’s the only way we’re going to know who to show your content. And so now, it just makes more sense for me to create a separate space where I’m able to really niche down and then leave this other space where I’ve already been documenting my life these past 11 years and leave that to be the the space where I’m able to be  a wife, family, kids, friends like that kind of stuff on that account.

It finally feels aligned. And that’s how I know that it’s the right time to take action on it. Because before, I thought about it and it never felt exciting. It always felt heavy and it felt like “do I really want to create a new account?” it was like, “Oh, I’m gonna restart it all the way over. It’s gonna be so much work. It’s gonna be so much extra work and I’m gonna have two accounts and I’m gonna delete that account and I don’t want to delete it because it has so many memories”. It didn’t make any sense and it didn’t feel good and it felt heavy and it felt blah. It wasn’t exciting to me. I didn’t feel lit up by it.

Now, I’m at a space where thinking about having this new account feels so freaking exciting. It feels really juicy, really aligned. It feels like “oh my gosh, I’m gonna have a space where from day one, every single person that walks through the door are going to be there because they want to be there. And they know what kind of store they’re getting. It’s not like they walked through the door and it was a jewellery store. And then all of a sudden it switched up and it became a shoe store. Now they’re like, What the heck, I didn’t want shoes. I came in here to look at jewellery, right?

That’s kind of the vibe and what it feels like on my current account is that, people walked through the store because they thought it was one thing, but then now the store has changed up and maybe they’re sticking around because they like the owner of the store. (It’s meeee lol!) And so like they’re still there but they’re never gonna buy anything from the store because it’s like I don’t I don’t need any new shoes. I was here for the jewellery. So the jewellery is really cute but the shoes I don’t vibe with.

And so they’re just hanging out there and it just doesn’t feel like a good use of my energy to be putting and pouring so much of my effort and my energy into a space where so many of the people that are there don’t want what I have. Like they’re not there for the shoes. And so if I can create a space for people who are there for the shoes, who are excited to see the shoes, that just makes so much more sense to me. It just makes so much more sense for me to have a space with people who are there for what I have to offer. It’s a space just for them.

Thanks to Instagram, I needed this push! I needed to see and know and realise that if I wanted to grow and create the depth that I want with my business using Instagram, I needed to have this niche. Hands down, the niche is the reason I’ve made this leap. The niche’s the reason that I was like okay, now I need to do it.

If I felt like I could still grow on my current account, while talking about all the things, while being able to talk about my kids, my business, all the things then I probably would never have created a second account. But because I know if I want more growth and I want to create the community and the audience of people who are raving fans and are excited and lit up to be in my world, then I know I need to have a separate space where I can really go deep on the content and what I’m going to be talking about in that space. It just so much it just makes so much more sense to have a separate space for that.

So quick little recap I have created a new Instagram account @thetiffanywynn.biz! It’s going to be all biz coaching content everything about growing your business, scaling, launching your business, all of the things come follow me! And then my other account @thetiffanywnn is going to be moreso personal. You can still follow me there too. It’s going to be more so personal, like family and friends kind of vibe.

You know really not super concerned about numbers. I don’t really care about that a tonne. It’s moreso the fact that I want to create a community of people who are who are all in for what I’m offering. Who are lit up just as much as I am about what I have to share, and I want to be able to feel that energy from my people coming back to me. Right now I feel like I have a lot of people who love me but they’re not there for what I am sharing, if that makes sense.

So anyways, if you are thinking about this and you’re like should I start a new account? Shoot me a message I would love to hear you know if you’re thinking about it, I would love to come follow you on your new account and support you and cheer you on.

If you are someone who has an account that is either an older account you’ve had it for a while, or it was an account that started as a personal account and now you’ve switched it to business. Or if you have pivoted your niche on that account. I think it could be really beneficial for you to start a new account because of the way that Instagram has really been pushing for you to have a niche for you to be able to get discovered and to be able to get your content out there and to be able to create an audience of people who get what it is that you are talking about with your content.

 

Listen to the full Episode 72: I’m Starting a Brand New Instagram Account // Why I’m Ditching My Account with 14k Followers to Start Over