The riches are in the niches. I used to hate this saying until I realized that it’s actually true. Especially now. Social media has changed so much and now more than ever, if you want to grow — you need a niche. Here, I answer some questions during a live coaching session based around your niche!
So when it comes to niche, a lot of times people think, oh my gosh, my niche has to be related to what I’m selling or what I’m talking about. And it doesn’t necessarily have to be. Your niche can actually be three different things.
It can either be who you’re talking to, meaning the type of person that you’re wanting to attract. Your niche can be the what. So your niche can be what you want to talk about. It can be the topic, the theme, the overall thing that you are trying to do. Lastly, it could also be the how. So your niche could also be how you help people, how you serve people, how you do things.
So looking at those three things, let’s say you’re going to do “who” as your niche. You’re going to look at who you want to talk to. So let’s say your niche is going to be motherhood. So if you’re niche’s motherhood, the person you’re trying to attract are moms. And so your content then needs to be around motherhood. It needs to be content that is going to attract and bring moms into your world. Your content is going to be related to all things about being a mom. It doesn’t necessarily have to be related to what it is that you sell.
You might say, I want to attract moms. That’s my person. Those are the people that I connect with the most. Those are the people who I wanna help, who I wanna connect with. And so your content is gonna be around motherhood, but let’s say you sell makeup. It doesn’t really have to do anything with motherhood. There is a way that if you’re bringing people into your world through motherhood content, when you sell whatever it is that you have to offer, you’re gonna connect it back to the person that you’re attracting.
You’re gonna connect what it is that you have to offer back to motherhood. So you might say “you guys, I wear this makeup because it is so fast for me to be able to put it on. Look, I have a kid like sitting right here. I’m able to put this makeup on with one hand because it is so simple to use.”
So even though I’m not necessarily talking about makeup on my feed and that’s not necessarily what people are coming into my world for. When I do happen to go sell, I’m going to connect it back to the thing and the reason why people came into my world, does that make sense?
If I am gonna make my person, I’m going to attract women over 40. All of my content is going to be related to women over 40. And when I go to talk about health supplements, I’m going to use why I use these health supplements as a woman over 40. (I’m not, but let’s just pretend! lol) As a woman over 40 let’s connect it back to the niche. Does that make sense?
Your niche can either be related to what you sell, or it might not be. It might be something different or who you’re trying to attract. It could be what you’re trying to attract them with. So if it’s going to be the what, then that means that you’re going to talk about a specific topic.
Let’s say your niche is going to be health. So all of your content is going to be related to health. Let’s even break it down even further. Let’s say your “what” is going to be all natural. Maybe it’s gonna be non-toxic, all-natural, clean stuff. And so all the things you talk about on your feed are going to be related to non-toxic, all-natural stuff. So you could talk about all-natural and non-toxic skincare, all-natural and non-toxic supplements. But the overall theme and why people come into your world is because they’re also interested in non-toxic stuff.
And then it could also be the how. It could be how you help people. So maybe you help people through human design. So that’s something I’m getting into right now. I’ve been really digging into human design. So let’s say you help people with human design. It’s how you help people.
If I was going to niche down into human design, then I could talk about human design with your kids and how you can use human design as a mom. I could talk about how you use human design in your work, or at your job, in a business, for yourself, or in your relationships or whatever. But it’s the, how that I am helping people. Does that make sense?
Awesome! Your niche can either be the person that you’re trying to help, what you’re trying to help them with or how you’re trying to help them. It really can be any of those different things. So let’s say that it’s not the who, but it’s the what you’re trying to help them with. You’re trying to help them with non-toxic all-clean ingredients. You might attract people that are 20, but you also might attract people that are 50.You might attract men and women too. So do you see how when it’s not about the who, you could attract really a wide range of people, but it’s gonna all be people who are interested in that theme.
So my how is I help people through human design. I could attract a wide range of people, but my how is what people are gonna be connected with. I’m gonna attract people who are interested in learning about human design. It could be a wide range of people, but it’s all going to be people who are related to human design. So a person who’s maybe not into that, I’m going to repel them. They’re not gonna be interested. Even though the type of person that I am attracting might be different, what they want to learn about is going to be what brings them in.
So who is your person then? If you know what you want to talk about, which is mindset. So then let’s look at, are you looking to support a specific type of person? Is there a specific type of person that you want to help with mindset or is there a specific way that you want to help them with their mindset?
Do you want to help them through journal, breath work, or a specific modality? If you wanna help them through a specific technique or structure or thing, that’s then what you would bring into your content. Or if you want to speak to a specific type of person, maybe you want to help moms with their mindset, or women over 40. Or you want to help women who are going through a divorce with their mindset, or women in their twenties who have just graduated from college or are just getting started in the workforce. Maybe you want to help them with their mindset and dealing with all of those young people things, right? So who do you wanna help, what do you wanna help them with or how do you wanna help them?
Mindset is really broad and there’s really so much you can talk about when it comes to mindset. But when you start to get specific, it really helps you with creating content because then you know exactly what you wanna talk about. I know a lot of times we think, if I get too niche specific, if I get too narrowed down in what I’m talking about, then I’m not gonna know what to talk about. But it actually is the opposite.
The more you narrow down in your niche, the easier it is to create content because you know exactly what you’re supposed to say to that person. I bounced back and forth between helping moms or women in their thirties. So really look at who you’re able to really support the most. When it comes to a niche, when you’re first starting, you wanna really be niche specific because that’s what’s going to bring people into your world. But as you grow and expand, then your niche can grow and expand too. But when you’re first starting, you really wanna have a really zoned in, narrow downed niche because that is what’s going to help people find you.
That’s what’s going to help people be attracted into your space when they feel like that close connection to you. When it’s like, “oh, I like what she’s talking about, but it really doesn’t feel like it’s supposed to be for me.” That’s when people don’t really get that connection. The more that you can narrow in on your niche, the more people are gonna feel a connection.
So, yes. You could say I just helped moms, but if you could then take it a step further and say, I help moms with this, then that is going to make it even deeper and they’re gonna be able to feel even more connection. If you can say like, I help toddler moms with their mindset as they’re going through those beginning years, or I help stay at home moms.
The more you can narrow in the more people are gonna feel connected because the person who’s like “I like what she talks about, but I don’t feel like it’s specifically for me”, it eliminates that.
There are so many areas to mindset. So you wanna kind of figure where you wanna go, where you wanna start and just know that this isn’t the end all of your journey. You can start with moms, but then you can expand it as you go. Or you can start with women in their thirties and then expand it into motherhood as you grow. You just wanna make it because that’s gonna make your content even easier to create.
When you know that you’re helping moms with mindset, think about all the content you could create around that topic. But then when you say I just help people with mindset, then it’s like, but what do I talk about? There’s so many different things I can talk about. But when you look at it as like more narrowed in, then you’re able to really figure out exactly what to say and how to say it to that specific person.
Yes, exactly. That is exactly it. So here’s the way I look at it. Your feed is not to sell. It is to attract. Your feed is to draw people into your world. It’s to get them to know you, connect with you, and trust you. That is what your feed content is for. So your feed content is there to attract and bring people in. It’s to get people to fall in love with you, get people to understand who you are, get people to feel that connection like they understand you. Like they get you.
You wanna get people to be like, “oh my gosh, I love this chick. She’s so awesome. She’s so incredible. And she really knows what she’s talking about around this thing.” So you’re going to create content around motherhood, but then where you sell is in your stories, or if we’re talking about Facebook, it would be like in a Facebook group.
That’s like your store, your stories. And your Facebook group is also like your store. So you bring people into your world through your motherhood content, but then on the back end in your store, that’s when you bring up what it is that you have to offer them, but you connect it back to motherhood.
So you’re going to then in your stories be like, “oh my gosh. Y’all did anybody else feel like they completely lost their style when they became a mom. I had clothes in my closet from high school and when I was getting dressed, I was like, who am I? And so when I found this boutique, it helped me find my own spunk, my own spark, my own sense of self again. And I started to feel like I wasn’t just a mom anymore, but I started to feel like I was me again.”
Do you see how I just did that? And so I connected it to the moms because the people now in my world, the people that I just attracted into my world are moms. So what can I say to the mamas that are going to help them connect with me as I am talking about this thing? Then you’re going to help them see why they would wanna shop with you? Why would they wanna go buy new clothes?
Well, it’s because I’m trying to help you find your spark again, find your spunk and style, and then the content you could create could be like, Mom outfit: headed to work, headed to the gym, headed to dinner and drinks, headed to the playground, headed to a kid’s party. Right? So you’re showing people ideas of what they could wear, but it’s connecting back to your specific person that you are attracting through your niche.
Yeah. That could totally be how you grow and expand. But you have to start somewhere. If you want to attract people, you have to speak to people.
Social media is a completely different world right now than it was even six months ago. And before you could attract people, simply being you. Simply talking about your life and who you are and what you do and what you like. That could attract people into your world a year ago. But now people follow people for substance.
They follow people because they want to know what they’re going to get out of the equation. What are you going to give to me? Why should I give you a follow, consume your content, or Why should I want to be in your world? You have to show people why they would want to be in your world. And just talking about yourself and your life and what you like and what you do and who you are doesn’t cut it anymore. You have to give people a reason why they’re going to follow you.
And that comes through the three E’s. Entertaining content, empowering content, and educational content. When you can help people and you can provide value to people, you can either make them feel better about themselves or make them feel happy, or more confident, or more at ease.
If you can teach them something, empower them to do something, or make them feel better through your entertainment, throughwho you are, how you show up. That’s when people are going to pay attention. That’s when people click the follow button and that’s when they keep coming back for more, when you are giving them something.
In order for people to feel that connection, you have to create content that is going to speak to that person. There’s so many reels that I think are so awesome. Right? Like as I’m scrolling, I’ll be like, oh my gosh, that reel is so funny or, oh my gosh, that’s such a great reel. And then I go to that person’s page and it’s like a little bit of everything and it’s all over the place. And I was like, well, that was one funny reel, but I’m not gonna click follow because the rest of their content really doesn’t connect with me. I don’t really enjoy or feel connected to the rest of their content.
That’s why you wanna have a niche and that’s why you wanna stick within your niche. As people are finding you on social media, you want to make sure that when they see you, they wanna keep coming back for more because what you’re giving them is content of value. You’re consistently showing up giving that one specific person what they desire.
If you’re gonna create content for moms, you wanna create all of your content wrapped around motherhood. So when that person sees that one reel or sees that one post, and then they go to your feed to see what else there is, they’re like, “wow, everything she talks about, I feel so connected to. everything she talks about, I really love. I’m gonna follow and I wanna know more.” They go in your stories, they see that you sell clothes, they see that you coach, they see that you have this, you do that, you sell this. And they’re like, I am so obsessed with this. That’s how it works.
100%. That’s kind of what I was just talking about. You want your feed content to be exclusively what your niche is. I would say 95% of your content on your feed needs to be related to your niche. I will give you one post every six, seven posts that can venture off of what your niche is. Here’s the thing about social media now. Before, you would make a post and you would have 24 hours to have that post be seen and visible. And then it was kind of just like obsolete and it didn’t really matter anymore. So you could kind of hop all over the place and post whatever you wanted. But now, people are binging content because of the way social media is set up.
Now, when people go to your feed, they find you. Instagram is randomly pushing your content on that person’s feed. They like it. They go to your page. Check you out. See what you’re all about. And so they’re going to be looking to see, do I want to continue to be in this person’s space? Do I want to continue to follow this person? Or is it, say this was a cute, funny, great reel. I like this one, but you’re not someone that I wanna continue to be around or continue to consume.
If you make that one reel. And then they go to your feed and there’s like 60 other different topics on there. They’re confused. They’re like, well, I like this one, but everything else, I’m confused about. Your content now isn’t one and done. It now lives on because people are going to binge your content when they come to your feed. If it is juicy enough, if you have juicy content, people are gonna go and they’re gonna scroll your feed and they’re gonna be like, oh, this is so good. Oh my gosh. That was great. Oh my gosh, this, oh gosh, this one’s so awesome.
They’re going to consume your content all in one space. It’s not just one and done. It’s not a 24 hour thing anymore. Your content is supposed to be for the long game. That’s why I don’t trip if I post something and it flops because I’m not worried about who saw it today. I’m thinking about all of the people that at some point are going to find that piece of content and are going to be like, this was amazing. Oh my gosh. I’m freaking obsessed. Right.
I know that at some point, a person’s gonna find my feed and they’re going to scroll and they’re gonna get lost in my content. And next thing you know, they’ve scrolled down a year. And every single thing that they saw was warming them up, making them hot, getting them excited to want to buy from me.
So when I think content, I’m not just like, what do I want people to see today? I’m thinking what is something that is gonna be so juicy that someone that sees this three months from now is going to still be like, whoa, this was so good.
In order to create that experience, your content has to be consistently about the same thing. It has to be consistently on the same topic, in the same realm of information and theme, because that is what is going to get people to connect with you. But if you’re talking about this and you’re talking about that, then it creates the disconnect and then people aren’t sure what to expect from you anymore.
Now in your stories. That’s when you can do all the stuff. Your stories, you can bring it all up. But on your feed, you wanna be talking about one specific thing and I don’t even really sell in my feed. I might in my caption bring up like, I have a masterclass coming up. If you want more info, drop a flame or shoot me a DM or click the link in my bio.
I might bring it up in my content, but my intention on my feed is not to sell stuff to people. My intention on my feed is to warm people up. Get them hot, make them feel the heat. So that when I do bring up what I have to offer in my stories, they’re already ready to click the link and buy.
My feed content is to raise the temperature. My feed content is to get people hot, spicy, ready to click “buy” immediately the second that I drop anything in my stories. So I would say like 95% of my content is just to warm people up. I might rarely on a rare occasion, make a post specifically to sell. But that rarely, rarely happens. And I rarely, rarely bring up and create content that isn’t somehow connected back to my niche.
100%. Yes. You want to narrow down and you want to specifically post about that one thing, because that’s what’s going to keep people coming back. Also, I know the algorithm is this big, scary thing for people. But the algorithm can actually be our friend y’all! The algorithm’s job is to figure out what you’re talking about so it can push your content in front of the right people. But if your content is all over the place, then the algorithm’s like, I don’t know what the heck this chick is talking about. So I’m not gonna show her content to anybody because I can’t figure it out.
If your content is consistent though, and you’re consistently bringing up the same topic, consistently using the same key terms. Then the algorithm’s like, OOOHH, she talks about mindset for moms. And so then the algorithm’s like, I’m gonna show this content to all the other women that I know are engaging with other content that’s mindset for moms.
That’s how you get the algorithm on your side. That’s how you train the algorithm to work for you, when you are consistent about what you’re talking about to the point that the algorithm can figure out what it is, and then it starts sharing your content to the right people. Think about it.
When you go to your feed, you’re seeing typically the same types of content, right? If you were to go to my Instagram, and scroll. You’re going to see mom content. You’re going to see content around like reality TV, real house wives and that kind of stuff. And you’re going to see content around like millennial stuff, because that’s the content that I engage with the most.
So the algorithm’s job is to keep me on the app. They wanna keep me scrolling. So if they’re gonna keep me on the app, they better give me content that I’m telling them I like. You teach the algorithm what you like with what you engage with on your feed. Right? So if you go to your feed and you look at what kind of content the algorithm is putting in front of you, it’s because you’ve been consistently engaging with that type of content.
If you want the algorithm to work for you and you want the algorithm to start putting content in front of your ideal person, you have to create content that the algorithm’s gonna be able to figure out what it is that you’re talking about. So when you’re consistently creating the same type of content, it’s so much easier for the algorithm to figure out.
I think about the Instagram account, Big feelings little people or something like that. It’s an account and all they talk about on that account is helping moms deal with their little ones’ big feelings. Helping them learn how to deal with tantrums, how to deal with their kids not listening or how to just navigate those kinds of things as a mom. That’s all their content is, and guess how many people they have following them?? A LOT. Why? Because when I go to that account, I know what I’m gonna get. I’m gonna get support for helping my kids in motherhood. I know what to expect. The algorithm knows what to expect. It’s made it easy for both the consumer and the algorithm to want to be there because they know what they’re gonna get and they know it’s gonna be something of value.
I know I’m not gonna go on that page and one day they’re talking about fashion. If I went on that page and one day they’re talking about fashion, I would be like, what the heck?? And then if the next day they’re talking about how they went on a fishing trip, then I’m like, what, why would I care? But if they talked about that in their stories, I’d be like, oh, that’s really sweet. That’s super cute. But on the feed, I wanna see what I followed that account for. I wanna see the reason I followed that.
100%. Right. So I just talk about my group in my stories. I’ll drop the link in my stories. I’ll say like, oh my gosh y’all, I’m going live today. Don’t forget to join my group. I send it out when I do email marketing, I’ll remind people to join my group. I will tag it on Facebook. So if I make a Facebook post I’ll tag my group in the Facebook post, and I just continue to push it out there in all the different places to remind people to join.
Facebook and Instagram are a little bit different when it comes to this. Instagram you 100% want to be in your niche. You 100% want to stick to creating content relevant to your niche on Instagram. On Facebook, you can break out of that niche a little bit. There’s a different vibe between Facebook and Instagram. Instagram is very much, I wanna attract strangers into my world. Whereas Facebook is more like I don’t want strangers in my world. I only want people I know, who I have things in common with, who are closely connected to me through family, friends.
So Facebook is more closed off, I-don’t-want-outsiders-in-my-world kind of vibe. Whereas Instagram is a lot more “Everybody is welcome here. Come on in. I’m so excited to get a new follower!!” So it’s two different vibes. So what I will say to this is in Facebook, you can branch out a little bit more outside of your niche. You can bring up things outside of that. But in your Facebook group is where you want to really stick to your niche.
So it’s almost like opposite of Instagram. On Instagram, your feed, you really wanna be niche, but in your stories, you can branch away a little bit. On Facebook, your feed can be a little bit branched away, but your group, you wanna be really niche specific, right? If people join your group on Facebook and it is a group for fashion and beauty, but then you start talking about your kids and random stuff that doesn’t relate to that, then people are gonna leave the group.
I would say if you’re gonna use Facebook mostly for your marketing, then what you’re gonna want to do is use your personal page more so for making connections and then use your group to sell. So your Facebook personal page really isn’t going to be a space where you’re trying to attract new people in there. You’re really more so using your Facebook page to connect.
Yeah, you can definitely do that on your main page. You can do like Try-on or things like that. And I would then either link your group to your live if you’re doing it on your Facebook page. So when they’re watching the live to join your group, if they wanna continue to see more of that style of content.
I would make a preview post before that says something like “I don’t know if you guys knew this, but I have this boutique that I am so in love with. I’m gonna be going live to do a try-on at this time so be sure to join me” or whatever like that. So people have a heads up of why you’re doing that.
When I create content, I’m thinking about who I’m talking to. I can picture my girl in my head when I’m creating content. I’m like, “Ooh, this is gonna really warm her up. She is gonna really feel this one.” I can imagine what she’s thinking when she reads that post. I imagine how she feels when she consumes that post. I’m so zoned in on my person and I’m creating content that I know she’s going to be like, oh my gosh, this is so good.
Rather than trying to attract to everyone and hoping everyone loves this. I’m thinking about my one girl. I’m thinking about my one chick who I’m like, Ooh, she is gonna love this. It’s gonna be so good.
That kind of just depends on what you’re gonna niche into. If you’re gonna niche into motherhood, you could make a reel related to clothing, but it would need to connect back to motherhood. So you could base the reel off of mom looks. You would want it to connect back to your niche in some way. If you’re gonna do fashion and you’re gonna do clothes. You would want your reel to be related to mom look.
I’ve seen cute reels where it’s like a person walking out the door and they’re like in different looks. And so it’s like a mom on her way to school drop off. And she’s like in like sweats and like her hair’s up in a top nod and she’s like not all the way put together. Then it’s like mom headed to school pick up and she’s like, cute, and has her outfit on. So you could do stuff like that because it’s connecting back to motherhood and your audience that you’re attracting is still gonna get it. Your audience is still gonna get it.
It would be different if you’re like, okay, I’m gonna create my niche and I’m going to build my brand around motherhood. But then all of a sudden you create a post and you’re talking about vitamins and people are like, huh? You’re like you guys, these vitamins are so amazing unless you talked about vitamins and you’re like, “I have two little ones. They keep me so busy. I don’t get a lot of sleep at night. My little one wakes up multiple times throughout the night, but these vitamins have been a game changer for me. They really help me to increase my energy throughout the day when I’m feeling like I’m about to hit a wall. You’re connecting the dots between who you’re trying to attract, the person that you’re bringing in and what it is that you’re talking to them about.
I feel like Instagram is a different platform than Facebook, but you can be successful in both. I prefer Instagram because I know that my person prefers Instagram. My person that I’m trying to bring in likes Instagram, but you can be successful in both. I don’t think there is a right or wrong platform to build and grow your business. They’re just different.
You have to have a different mindset approach around each one because they are different. You can’t really use the same approach on Facebook that you do on Instagram. So like I was just saying, if you’re going to build on Facebook, what you really want to do is use your personal page for connection, use your personal page to get people to feel connected to you through your content. Then you use your group to sell. And then you use your group to talk specifically about the thing that you are offering.
Who is the self-care for? And I know this can be so hard when you have a product that you’re like, it could be literally anyone, right? Moms can use it. Old and young people can use it. It could be for anyone, which is great. And the thing about a niche is even when you niche down, you’re not going to not attract people outside of that niche. You will still get people outside of that niche who come into your world. Right?
When I was super niched into motherhood, I would still have people who weren’t moms come into my world. Even though I talked a lot about motherhood and that was a big piece of my content. I still had people who weren’t moms come into my world. Now that I’m not as niched into network marketing and I’m talking about just all kinds of coaching. I still have people in network marketing come into my world.
And when I was in niched really deep into network marketing. I still had people who were coaches and not in network marketing coming into my world. You’re still gonna have people outside of your niche come into your world. Don’t feel like, oh my gosh, now only these people are gonna wanna buy my thing or come into my world.
You’re still gonna have all kinds of people coming. I promise. But what happens when you do niche down is you’re going to bring more people in because now the people that do see what you’re talking about, they’re going to feel so much more connected to what you have to say. So if you’re gonna talk about self care, think about what you could be talking about and who you wanna be talking to.
You could be talking about self-care for women in their thirties, or for women under 30, for women who have a full-time job, or who work a lot. Whatever it is, that’s just gonna help you create more specific content. And the more specific your content is, the easier it’s gonna be for people to connect with you.
If people can feel like, wow, she’s really talking to me, THAT creates the deeper connection. And that’s when people feel more trustworthy of you. When you can get people to feel connected and feel like they can trust you, that raises the temperature. And that’s what gets people higher on the temperature scale. That’s what gets them excited to buy from you when they feel the connection and the trust.
There’s no right or wrong. You could narrow it down into motherhood, women under 30, women with busy jobs. It could be like I help women living busy lives, find the peace and joy in their daily life through my self-care boxes or whatever it is. You can figure out how to narrow it in so that that specific type of person gets it so much deeper.
Niche is such a big part in growing and building your business and being able to expand your brand. If you guys have questions, or if you want to dig more into niche, shoot me a message. We could either do a 30 minute hash it out thing, or you can do a five-day intensive with me, which is what a lot of my clients do when they’re stuck. It is like a brain Buster opener. We’re really able to dig into so much over that five-day span. And it is like you getting all of my brain juices for five days and the clarity that happens just in that short amount of time. So juicy. So if you guys want to inquire about anything like that, you can shoot me a message, but I hope this was helpful.
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Listen to Episode 71: Do You Need a Niche to Grow Your Coaching or Network Marketing Business?
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