If you’ve been following me then you have probably seen me talking about how Instagram had really become this space where I was feeling super frustrated. I wasn’t loving it anymore. And that’s really weird for me because y’all know I am obsessed with Instagram normally, but all of the changes and things that are put into place on Instagram really made it this almost unenjoyable space for me for a while. But my spark is back and I got my groove back on Instagram!
If you’ve been feeling this indifference with Instagram, if you have not been loving Instagram lately, I get it. I was there, but I found my spark and energy again. And so I want to show you and explain to you what I have done to regain momentum on Instagram to get my groove back, get my spark back, find my passion again, using that app for my business.
Instagram has always been my jam it has always been the main platform that I have used to focus on with growing my business. Doing the Instagram Income training on my membership has really brought back the focus for me on what Instagram is how to really use it to grow your business. And I just had this moment where I was like, I have gotten caught up in all the things that I teach not to do when it comes to growing Instagram. That was the thing that was really taking me out of alignment with my love and my passion for using this platform for my business.
What I mean by that is I got caught up looking at metrics, looking at the numbers, my follower count and how many views and likes I was getting on content, all those things. And it really brought me into the space where I was like, ¨UGH, Instagram sucks. I hate Instagram right now. I’m gonna only focus on Facebook¨ because I was noticing that there was this downfall of what it felt like with the numbers part of Instagram for me.
It was something that I was seeing so many other people talking about on Instagram and talking about the algorithm and the metrics and how their numbers were going down and their views were tanking and all of these things and I got caught up in that hype. I’m gonna be completely honest with you. I got caught up in the numbers hype, which is the furthest thing from what I normally do because you guys know me. I talk about not worrying about the numbers, and that those numbers mean very little in comparison to the quality that you are putting out there in your content and your messaging and your engagement and all those things. All that really matters is the quality and not the quantity. And so when I shifted my perspective, and when I stopped worrying about the numbers, the crazy thing is the most ironic thing happened and my numbers went back up.
I stopped worrying about the numbers I started focusing on quality again. I stopped focusing on the pressure to post everyday, the need to find all the training audios, all these crazy things and strategies and methods that you see a lot of the Instagram gurus talking about. That you need to be posting two to three reels a day and all of these things that I was trying to keep up with the hype of how to grow on Instagram. It really took me out of alignment with what I know to be true, which is…
And you’re not going to have to stress over the quantity when you are more focused, intentional and zoned in to the quality. So this month I have been really just shifting my energy around Instagram getting back to making Instagram fun again for me, not making it this stressful app where I have to go to work my business or try to make money on here or all of those things.
I just went back to be like I just want to have fun again on this app. I just want this to be a space where I get to go and be fully me and just show up as myself and have fun with it. And when I did that, when I shifted out of the stress of numbers, looking up insights and all those things. I was like I’m just gonna create content that feels fun for me. I’m going to create content that is aligned with where I am at right now in my business and what I really want to say to people, I’m not going to filter my message. I’m not going to try to make it sound nice so everyone likes it so I can get more likes. I’m going to just really say what I want to really say and I’m going to just do things how I really want to do them. I’m not going to be like ¨oh my gosh, I can’t post pictures because Instagram is not going to show my pictures anymore. I only have to I can only post reels. Oh my gosh¨
I just got out of all of the hype. All of the things that you see all the gurus talking about right now. I completely just erased it from my mind. And I was like what do you want from this app? What is going to make you excited to be in this app again? What is going to make you excited to show up in this space again? How do you want to serve your people? How do you want people to feel when they come into your space on this app?
That is what drove my energy and what and how I was showing up for these last few weeks. I am back into a space now where I am obsessed with Instagram again. I love getting on Instagram again and creating content for Instagram again, popping on my stories again. And if you would have asked me a few weeks ago, I would have been like ¨I want to delete my whole app. I want to just delete my Instagram. I want to just focus on Facebook. I’m gonna just focus on my podcast like I don’t even need Instagram. It sucks. It’s stupid. It’s terrible, blah, blah, blah.¨ I would have just gone down the rabbit hole. But now I’m in a space where it feels so exciting to show up on Instagram it again it feels so free and I feel so aligned with how I am showing up on there.
So what I really want you to take from this is that I don’t want you to stress about Instagram. I don’t want you to stress about the algorithm and the numbers. Don’t even look at your numbers. Some of my most juicy content has like 30 likes right now. Which for me is wild because I’ll get memories that pop up from last year and I was getting like 500, 400, almost 800 likes on content to go down to 30 it’s just crazy!
But the thing is the content I’m creating right now feels so good for me, that I don’t even care. I don’t even care how many likes it gets, how many views stuff gets, I don’t even care about those numbers because the content that I am creating is coming from my soul. It is coming from a space where I’m like ¨this feels so good to share this message.¨
I had a training about creating content for your feed and how your feed is really there to help people be attracted to you, attract people into your world, to help people at a glance look at your page and be like wow, this is someone I really feel connected to. I really feel aligned with what they’re talking about what they’re sharing. Depending on whatever niche you are creating content in, make sure it’s something that you feel so lit up by. Don’t just pick a niche because you’re like, ¨Oh, this is going to be the thing that people want to hear or see or that’s going to get more people in my space¨ No, because then you’re going to be creating content from a place of force and it’s going to feel unnatural and you’re not going to love it and you’re not going to vibe with it and that is going to translate in the energy that comes through in that content.
What makes you so excited to talk about that thing that you come up with 50 different pieces of content a day. I’m not even kidding. My notes section in my phone right now is packed with content ideas that haven’t been posted yet. I literally have like five pieces of content ready to roll at any moment on my phone right now, because now that I have niched down into a space that feels really really aligned for me. That feels really, really good and juicy and spicy to me. The way that I’m able to come up with content is mind blowing. Because it’s simple, and it’s easy and I’m not having to be like ¨Oh my gosh, what I’m going to talk about today? What kind of content am I going to share today?¨
It’s just constant overload of ideas coming in. Because the things that I am talking about, I’m no longer like, oh my gosh, what should I say so that people get me? What should I say so that I get more likes? what should I say so I get more views? I’m just like, This is what I have to say. This is what I really want to say. This is how I’m going to say it and if they like it amazing. And if they don’t, no big deal, and that’s the space that I’m creating content from now. It feels amazing to be on Instagram now with really aligned, juicy, spicy content that is clearly within my niche that I just love, love love. I could talk about my niche all day.
Obviously my niche is business growth, helping business women grow their businesses on using social media, and more specifically, it’s mostly about people who are in those beginning stages of growing their business or in a space where they’re like I want the next level of growth. So the content I’m creating is so full of that. And I just I have so many ideas that I can I could be posting all day! The ideas don’t stop rolling when you are in a space where you are lit up by your niche, lit up by your message, and you’re not filtering your message based on what you think other people are going to like, or what you think other people are going to want to hear from you.
You’re just saying it from a space of this is what I have to say. Take it or leave it. So when you’re creating content on Instagram, that’s where I want you to come from. That’s the space. That’s the energy. That’s the vibe that I want you to carry when you are on that app, all the way through. From the content you’re creating on your feed to the content you’re creating on your stories, all the way to the way that you engage with other people on Instagram come from a space of pure alignment with who you are, what you really want to say who you really want to say it to and how you really want to say it.
Don’t leave any type of filter or a muzzle on the thing because that’s what’s going to make you obsessed with your business and with growing your business. When you’re obsessed with the way that you’re showing up in your business, with the way that you are saying the things that you want to say, with the way that you are posting and the content you’re sharing and who you’re talking to, and who you’re attracting into your world. When you’re obsessed with that, the magnetism that comes from that is magical.
You’re going to attract so much more into your business, so much more into your world, when you are coming from a space of ¨I am obsessed. I am absolutely freaking obsessed with what, how and who I get to do it. So that’s what I want you to really hone in on when you are coming up with whatever your niche is. If you need to go back and reconsider what your niche is going to be, totally fine. You can’t mess it up.
If you’re in this space where it feels like I don’t like this app anymore. I want you to think about that. I want you to look at ¨am I in this space for the right reasons? Am I showing up fully the way that I want to show up? Is there anything that I could be doing that is going to make me feel more excited to be on this app? Is there anything that I could be doing that is going to make me more in love with this space because this is a space that I’m using to grow my business?¨ Imagine going into your office every day and hating being there. UMM NO THANKS.
If you hate the place that you work, it’s going to make wanting to work feel really, really awful, and you’re not going to want to do it. That is going to affect the results you’re going to get in your business because your energy is going to be crap. And so we know my formula for success is energy X effort. And so if your energy is crap, your results are going to be crap. And then if you’re going to work and you hate being there, you hate being in your office, you don’t like the energy, you don’t like the vibe, the people you work with. Meaning your followers, the people you’re that you’re watching on Instagram, all those things.
If none of that feels good, you’re not going to want to do the work. You’re just going to sit there and and put in your headphones and be like how long is it till five o’clock?? And you’re just going to watch the clock all day and you’re not going to get anything productive done. And that is what is happening, I think to a lot of people on this app because they’ve gotten to a place where they don’t like being there anymore. They don’t like being on Instagram anymore. And so my energy when I would go would be crap. When I would post content. I’d be like, Oh, I don’t want to do this. I gotta go make a reel, ughhh. And now I’m like, OMG. I’m so excited. I’m so pumped up. I’m so excited to share with my people.
It just is a completely different energy that I am bringing into the business. And then again, the effort that I’m putting in now looks completely different, because I’m excited to show up for work now. I thought it was super important for me to share this part with you guys because I would be so remiss if I came on here and showed you and told you how to grow your business. But then at the same time you’re like I don’t even want to do these things. I don’t even want to use these strategies that she’s teaching me because I don’t even like being here. I don’t even like being on this app. I thought this was something everyone really needs to hear right now to really get the spark and the spice and the spunk back into their business. When it comes to using Instagram specifically as one of the platforms for growth in their business.
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